Learning about wine should be fun!
Hello fellow wine lover,
I am Stephen Reiss, Ph.D a Certified Wine Educator with over 20 years experience in teaching people from all walks of life about wine. Now you too can learn to Talk about Wine with Confidence, and it is easier than you may think!
Business Talk Radio says "Juice Jargon takes the fear out of learning about wine."
Other reviewers have gone so far as to say "A Must Have Book" and "Great and Easy to Read" as well as "Perfect for Any Level Wine Lover."
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I can't wait to share my book with you,

Stephen Reiss, Ph.D.
Certified Wine Educator
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Learn More
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This is the book that finally makes learning about wine easy, and fun.
Over 20 years wine teaching experience summarized in a single concise, and very readable book.
The book includes:
How to talk about wine the easy way
In less than the first 20 pages you learn the 15 every day words that are all you need to know to talk about wine. No new words to learn!
How to talk about what you are tasting
Expand your vocabulary, find out what words you really should avoid, and look up those elusive words that wine writers love to use. Sound like a pro in no time!
How to talk about where it came from
Visit the wine regions of the world, complete with maps and charts. Find out what that foreign word means, and even how to pronounce it. Learn to decipher wine labels of the world!
How to talk about how it was made
For those who enjoy the technical side of things. A brief look at wine making, grape growing, and the words that are used to discuss these endeavors. Take your wine knowledge to the next level!
What does that word mean?
The final chapter is a complete wine dictionary. A great tool for deciphering a wine label, or even a wine review. Look it up the easy way!
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"One of the greatest palates in Colorado ... He can do no wrong"
Rocky Mt. News
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"Cheerful, knowledgeable advice"
Bon Appetit
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A Free Preview from Juice Jargon:
Balance
Wine is all about balance. It is primarily a balance between the three main components of wine: fruit, tannin and acidity. It can also be a balancing act with food, or special circumstances. If someone shares a special bottle of wine with you, the circumstances and the situation may make the wine more memorable.
Acidity
Acidity and acid are words you will come across throughout this book, and everywhere wine is discussed. Some people cringe when acid is mentioned. Perhaps they conjure up images of battery acid. The acid in wine is like lemon juice, it tastes sour. Lemon has to be balanced by sugar when you make lemonade. Too much lemon, or too much sugar, and the lemonade will be out of balance.
As the grape ripens, the amount of sugar in it increases, and the amount of acidity decreases. This is true for all fruits. The wine maker wants the grapes to be picked when they are at their perfect balance between sugar and acidity.
The sugar will be turned into alcohol by the yeast during fermentation. Too much sugar and the wine may be alcoholic, or have problems during production (stuck fermentation). If there is too much acid and not enough sugar, you will get a wine that is sour and unpleasant.
This same balancing act is what we are paying attention to when we taste wine. We want to determine if the wine has a pleasing balance between sweet and sour, and something not quite bitter - tannin.
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Stephen Reiss, Ph.D., C.W.E., author of WineEducation.com,
wrote Juice Jargon in response to his 20+ years of teaching about wine.
A Certified Wine Educator,
Dr. Reiss has dedicated his career to simplifying wine, and making it more approachable and fun for everyone.
Now you can learn his simple method of talking about wine, in minutes!
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Have you ever been in a situation where you wanted to say something about a wine, but simply did not know what to say?
Do you suspect you would enjoy wine more, if you just knew a little more about it?
You would buy wines from around the world, if you knew more about them, or
you would order a wine at a restaurant, but you are not sure how to pronounce it, or
you have a friend that says the oddest things, but you have no way to refute him, or
you have seen that label before, but you are just not sure what to expect, or
you hate to buy that wine, because you don't know if it is worth the price, or
you enjoy wine, but everyone just makes it too big a deal?
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"The concise descriptions of different grape varieties is excellent. Just what I needed and just what Parker & Johnson don't provide."
Peter Donahue
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"Lots of solid no bs information"
Sam Spencer - Arica Wines
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"Opened my eyes and given me great confidence"
Frank Thompson
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"It is very kind of you to share your knowledge with us ignorant individuals! It has truly been a big help with my dealings in society!"
Tracee
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"Exeptional education value Thanks!"
Mark Stagner - Flemmings Steak House
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"I completed your book, Juice Jargon, and I thought it was fantastic. As I read some of the text I literally felt I was back in Aspen taking your fabulous instructor led class. Both the book and the Aspen Wine Program are worth every dime. "
Jamie Foster - Vin Stratagies
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No matter where you are in your wine comfort level, or expertise, Juice Jargon is an invaluable resource that can make wine even more enjoyable.
In the first 20 pages alone, you'll discover:
- The Amazing Secret that makes talking about wine simple.
- Quick and Easy ways to tell what you are tasting.
- No more obscure words to remember.
- How to discover what wines you will really enjoy.
- What every wine professional should know.
- The correct way to swirl, taste, and and talk about wine.
- A simple technique for describing what you taste.
- There is no need to worry about the name of those subtle smells and tastes.
- Why you only need to know a total of 15 words.
(You will get a handy wallet card when you order!)
And that is just the first 20 pages.
Just imagine what you'll discover in the rest of the book....
- How to stop anoying friends and relatives from going on about wine.
- How to avoid the 12 biggest wine jargon mistakes.
- The truth about buying bargain wines.
- What really happens in the vineyard and the winery.
- Why almost everyone is wrong about what wines go with what foods.
- The secrets of bottle sizes (and even how to pronounce them).
- New ways to get more out of your wine budget.
- What never to believe in any wine magazine.
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"Straight from the playground of those who can afford a nice bottle of wine -- Aspen, Colo. -- comes this excellent primer on the basics of vino."
Net Guide Live
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