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Headline: HOW TO SOUND LIKE A WINE EXPERT ­ IN 10 MINUTES OR LESS!

Blurb: You don't have to be a wine expert to carry on a conversation about your favorite vino! Stephen Reiss, Ph.D., author of Juice Jargon: How to Talk about Wine, shares five terms that will quickly demystify wine-speak and have you sounding like a pro in no time!

(Aspen, CO) ­ "That's the best $3 box of wine I've ever tasted!" might pass as sufficient commentary upon wine selection during your early-twenty something years, but chances are your taste is now a little more sophisticated. So what do you say when asked to describe that merlot you're sipping?

"It's easy to be intimidated by the blend of poetry and mumbo jumbo surrounding the language of wine," says Stephen Reiss, Ph.D., author of Juice Jargon: How to Talk about Wine (www.juicejargon.com). "But it only takes a few words to give a good idea of what you think about a wine."

A certified wine educator, Dr. Reiss has spent more than 20 years in the wine industry. He teaches the Aspen Wine Program and is an expert in helping people learn how to communicate about wine in an easy, universal way.

Here he shares five terms every wine-pro wannabe needs to know and gives you a few tips that will have you sounding like an expert in less time than it takes the waiter to return with your wine selection.

1. Appearance ­ used to describe brilliance, opacity (i.e. whether or not it lets light through), and color. Color for reds can be anything from purple or garnet to brick red or tawny. Whites range from clear or pale green to golden or amber.
2. Odor ­ basically a fancy way of talking about smell. Wines can be "fruity," "hot" (does the high alcohol content burn your nose hairs?) or "off," meaning there's just something not quite right.
3. Taste ­ a term used to discuss wine's flavor. Is it sour? Tart? Balanced?
4. Finish ­ the taste you notice just as you swallow or spit a wine. Can be anywhere from "pleasant" to "bitter."
5. Overall Impression ­ very simply, "Do you like it, yes or no?" and "Was it a good value? Would you pay the same amount for this wine again?"

Armed with a firm grasp of the phrases above, you'll be able to sound savvy no matter what bottle is pulled from the shelf.

Find out how to make a stellar wine selection every time. Get the FREE report "10 Tips and Tricks for Buying Wine Like a Pro" at www.juicejargon.com.

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BIO: Stephen Reiss, Ph.D., C.W.E., Taking the Wonder out of Wine-Speak

Dr. Stephen Reiss is a certified wine educator with more than 20 years experience in the wine industry. He teaches the nationally acclaimed Aspen Wine Program and is an expert in helping people learn how to communicate about wine in an easy, universal way. Dr. Reiss has participated in numerous international tasting competitions and was also selected to be a member of the first wine delegation to the Peoples Republic of China. He is also a trained French Chef and an enterprising entrepreneur.